Making Your Customers Beg to Pay More...
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Did you know that Nike’s famous “Just Do It” slogan was inspired by the last words of a convicted criminal? Strange but true! Proof that great business ideas can come from the most unexpected places. Peek Inside This One:
How to Make Your Customers Beg to Pay MoreI’ve always been captivated by this phenomenon… Why the heck do people line up around the block to pay $1000+ for a new iPhone when there are cheaper options everywhere? This isn’t just about Apple — it’s about YOU and your business. Let’s dig in… The $3 Trillion Dollar SecretWhen Steve Jobs unveiled the first iPhone back in 2007, BlackBerry was absolutely crushing it. Everyone else was in a race to the bottom, trying to make cheaper smartphones. But Jobs? He didn’t sell a phone… he sold a revolution that would fit in your pocket. A transformation. And guess what? Nobody complained about the price! Apple has NEVER been the cheapest option. Not once. Yet they’re worth $3 trillion. The lesson? People don’t buy products—they buy what they believe will solve their problems or improve their situation. The Transformation FormulaHere’s what we entrepreneurs commonly get wrong... We think customers care about the PRODUCT. Nope. Customers care about their PROBLEMS and the PERSON they want to become.
The other was a life-changing companion. See the difference? It’s so massive that one went bankrupt and the other one was a massive success. Your Turn: Charge What You’re WorthI want you to try something this week that might feel uncomfortable: Look at your offer through the transformation lens. Ask yourself: 1. What identity shift am I really selling? Quick Poll:
The Bottom LineThe winners in business aren’t the ones with the lowest prices… they’re the ones who show their customers the true “cost” of not doing business with them. When you nail the transformation story, price objections disappear. That’s when you build a business that can truly scale. I’ve seen this work with countless entrepreneurs. The moment we shift from “here’s my product” to “here’s who you’ll become”… everything changes. Cheering for ya! #BeBusinessSmart |
Hector Quintanilla
#BeBusinessSmart
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